Principles of Marketing

Specifications

Release Year2013
Book TitlePrinciples of Marketing
ISBN9780133084047
Subject AreaBusiness & Economics
Publication NamePrinciples of Marketing
PublisherPearson Education
Item Length11 in
SubjectMarketing / General
Publication Year2013
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height1.2 in
Item Weight55.2 Oz
Item Width8.5 in
Number Of Pages720 Pages

A nice touch in this textbook is the timeline of major discoveries in the field.

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