Marketing : An Introduction Hardcover Philip, Armstrong, Gary Kot
USD 7.05 USD
Specifications
| ISBN | 9780132744034 |
| Subject Area | Business & Economics |
| Publisher | Prentice Hall PTR |
| Item Length | 10.7 in |
| Subject | Marketing / General |
| Publication Year | 2012 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 0.9 in |
| Features | Revised |
| Item Weight | 41.3 Oz |
| Item Width | 8.4 in |
| Number Of Pages | 672 Pages |
What stands out about this textbook is the inclusion of interviews with practitioners.